To iTunes: Warner music threatening to take ball and go home

Oct252007 9:57PM — John

In a move that’s becoming more common amongst content providers, Warner music is threatening to pull it’s content from the iTunes Music Store, seemingly over Steve Job’s insistent control of the prices for for said content. This in the wake of NBC choosing not to put their fall season on the iTunes Music Store, opting instead to start their own joint venture with News Corp, Hulu, to serve their content. Universal Music Group also chose not to renew their longterm contract with Apple, instead opting for shorter month-to-month contract terms.

Unfortunately it’s not because they want to charge less. According to some, NBC wanted to charge as much as $4.99 per episode, up from the $1.99 and Steve Jobs wouldn’t bend on the $1.99 price-point so they pulled their content. And it’s not a secret that the major music labels would love to have tiered pricing.

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