In a move we’ve seen a thousands times and will see a thousand times again, some company thinks putting their website or their storefront in 3D will make them unique, that for some reason people desire the “Shelf” display of items over an organized list in a web page and they will continue to be wrong. The web is it’s own kind of media, you don’t need to make it look like “the real thing”, you need to design for what it’s capable of in and of itself.

The company claims one of the benefits of the idea is that people not familiar with ordering online will be familiar with the shelf setup, but perhaps in the real world teaching Grandma how to search with Amazon might be easier than teaching her to “walk” though a virtual store looking for what she wants, especially seeing as how there is only one Kinset and many stores like Amazon. Give a Grandma a fish and she shops for a day, teach a Grandma to use Amazon and she’ll shop until your inheritance is gone.